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Target Audience: A Single Question to Help You Find, Market, and Sell to Your Ideal Customer

Last week I went to see the new Steve Jobs movie. No spoilers or anything, but the premise of the movie is….you guessed it – Steve Jobs. The point of the flick: paint a portrait of the guy that created the iPod and the round, partially-translucent, magenta colored desktop computer. It seems the writer-director combo decided the best way to do this would be to time travel the viewer to...

7 Days to Ultimate Productivity

This is a guest post by Paul Minors, a productivity expert. Check out his latest books and resources here, sign up for his newsletter, and follow him on Twitter. My name is Paul and like you I’m really interested in the idea of self-improvement, productivity and achieving more. I currently work a 9am-5pm job and am building my website and business on the side. I’ve spent the last few years...

10 Reasons Every Author Should Use ConvertKit for Email Marketing

Enjoy this post? Get the course FREE! Note: this blog post is a follow up to last weeks article about how to build an authors website. You can find that post here.While the focus is on authors, the fact is this: ConvertKit works just as well for professional bloggers, podcasters, digital product creators, course creators, service providers, and more.Also, I’ve used my affiliate link...

How to Create a Bestselling Author Website

Get this: In 2012, 391,000 books were self-published in the US alone. That number increased to more than 458,564 by 2013 (a 17% increase in self-published books year over year). If this pace continues (and it looks to), in 2015 there will be 1,728 books self-published daily, or about one book published every minute. Oh, and these stats only refer to books that are tracked by Bowker…and only...

The Author's Guide to Building an Email List (and selling more books)

Fact: 1/3rd of all self-published authors earn less than $500 a year from their publishing efforts. Take that in for a moment… $500. That’s not even enough money to pay for a single month’s rent in most major cities. This makes sense when you consider that 80% of books tracked by Nielson Bookscan sold fewer than 99 copies in 2004. In other words, 4 out of 5 books won’t even hit triple digit sales...

When Crowdfunding Fails (in-depth case study)

Tom’s Note: this is a guest post from Matthew Turner, the indomitable author of The Successful Mistake. I don’t normally take guest posts, but Matthew’s article hit a nerve with me as I’ve dealt with a lot of failure in my life. If you’ve ever felt like quitting when things get tough, this article is for you. Read this. Bookmark the page. And then share with people...

Why Every Artist, Author, and Entrepreneur Should Care about Growth Hacking

Since its founding in 2009, Uber has grown to be valued at more than $18 billion. It’s one of the fastest growing startups in the world. Here’s what that looks like, relative to other major tech startups (and their billions in value): If you’re not familiar with Uber, they’re a ride-sharing company that allows people to easily grab a ride in most major cities across the...

How to Find Your First 1,000 Customers (a $100 million case study)

In 1993, Jeff Miller took over as CEO of Documentum, a document management company that had been stagnant at $2 million in revenue for the past several years. This might seem like a good problem to have, except that companies that aren’t growing are usually dying. Something had to change. So Miller started at the beginning – “who is our target customer?” As it turned out...

How to Find Your True Calling

Have you found your true calling? Seriously, have you? I know this question can come off sounding corny… After all, “finding a calling” sounds like something only hippies and hipsters (cousin of hippy) have time to ponder (over cups of latte or green juice, I’m sure). For the rest of us who are trying to make a living, a calling is just another “nice idea” that...

11 Books Every Entrepreneur Should Read in 2015

Last week, I wrote about starting fires. I believe that a great idea is a spark… And that a spark can turn into a great fire that can change our lives, as long as we bring the resources and hustle necessary to make that happen. How then do we expose ourselves to great ideas?  The short answer: Books. Books are the perfect harbinger for ideas: Books give writers the space to explore and...

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